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The key word is
value. Value is what customers get out of your products and services
versus features, benefits and quality, which you put in.
Value is time and
customer specific. During tough economic periods, buying behavior switches
from best-in-class to most essential. What is most essential varies from
customer to customer.
Value is more than
products or services. Customers define value based on the total customer
experience. Just labeling a bunch of features as a solution is not the
answer.
Value is driven by
leadership values, people, strategy and supporting processes. Leadership
values combined with strategy set the boundaries of what's important.
Systems by themselves are bureaucratic and the overuse of individual efforts
results in too many high exertion, diving catches.
We
help leaders build a culture of speed --- finding where it offers the greatest
value -- and showing them how to incorporate it into everyone's actions.
Through consulting and educational workshops,
our work is based on deep experience in high tech, automotive,
pharmaceuticals, consumer products, and financial services.
We
also teach these principles to executives including a public seminar at the California
Institute of Technology and over a hundred companies privately. If
you're interested, please contact us: cm@fastcycle.com
We
welcome your interest, 
Christopher
Meyer
Click on jackets
to purchase at Amazon
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